The OGR members have been engaged with organizations worldwide to identify and define clear roadmaps for the development and deployment of RFID technology within the industry. The group reaches out to these companies and associations as a means of aligning the needs of end-users and standards organizations with the capabilities of the technology and its vendors. This consolidated view of process and product is enabling end-users to adopt RFID technology with the support of best-practices, successful application areas, refined standards, and knowledgeable RFID vendors.